New-girl Emily Wood is in big trouble: she’s accidentally crossed the alpha-clique she calls “The Daisies,” and now she’s the target of such social mudslinging that no one at school is talking to her. But when Emily stumbles onto some top-secret celebrity gossip, she finds herself in a position to hire New York’s most powerful public relations firm—and have a shot at a whole new image!
Make way for Brand Em: she’s got style, she’s got attitude, and she doesn’t take flak from The Daisies. But no product can stay hot forever. Will Emily discover the limits of brand loyalty, or is she in danger of becoming the brand and losing herself?