Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.
As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.
Pepper's mother can be a bit much, and she has decided that the twitter account for BLB should be sassy. However, her social media manager is not good at being sarcastic or witty. Instead, she forces Pepper to step in and help. When a small family-operated business in NYC accuses BLB of stealing their grilled cheese recipe and tweets it to them, Pepper enters a twitter war that she never really wanted any part of.
Jack works for his family's restaurant, Girl Cheesing, which he knows he is likely to take over someday. His twin does not seem to have the same sentiment, and Jack feels that Ethan is destined for greatness. Jack dreams of something bigger. However, when he sees someone has stolen Grandma Belly's grilled cheese recipe, he knows he can't stand idly by, and he enters the twitter battleground.
Weazel, an anonymous app where students from the high school (requires a valid email) can join and be assigned an animal name at random. They can then chat in the main forum or go into individual chats. If they go into individual chats, the app will expose them at some random time (a la Pop Goes the Weasel). Pepper is Bluebird, and she has been chatting with Wolf, but for some reason, the app hasn't exposed them yet.
With every bit as adorable as it sounds plot twists and high school drama/romance, this was an absolutely delightful read. Pepper and Jack are fully formed characters with fully formed families, who I also became attached to. The character development here is fantastic. I also loved hearing about their restaurants and delicious creations (seriously, this book made me so hungry).
Would highly recommend for anyone looking for an adorable, clean contemporary YA romance with all sorts of cute moments and lots of delicious treats. Even aside from the twitter battle and all the lovely ways in which the two interact in real life, there is a lot of substance about dealing with families, deciding what you want for your own future outside of your parents, and reaching for your goals. This is a valuable read for this audience for those reasons, and is also pretty inspiring.