From an Idea to Disney: How Branding Made Disney a Household Name

 
5.0
 
0.0 (0)
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From an Idea to Disney: How Branding Made Disney a Household Name
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!

“I only hope that we never lose sight of one thing—that it was all started by a mouse.” —Walt Disney

Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!
Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)
Discover behind-the-scenes magic of how Walt Disney World is run.
Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

Editor reviews

1 reviews

Entertaining and Fun Facts
Overall rating 
 
5.0
Writing Style 
 
5.0
Illustrations/Photos (if applicable)  
 
5.0
Learning Value 
 
5.0
'From an Idea to Disney: How Branding Made Disney a Household Name' by Lowey Bundy Sichol provides the inspirational backdrop to Walt Disney's enduring legacy that readers didn't necessarily know they needed, but will be excited to learn. There are facts about Disney's childhood and the beginning of his career, along with details about how Disneyworld and Disneyland came to be. Fun facts are interspersed throughout the already interesting content in the chapters, and engaging illustrations will capture readers' interest all the more. If you didn't already know about the underground tunnels at Disney parks which cast members who work at the park can use to travel from place to place, or the fact that even street sweepers at the park play a role in the magic that makes Disney so special, this book is for you. Much like the magic of Disney itself, this book is for children and adults alike. Anyone who has ever been fascinated by a character, movie, or ride at one of the Disney parks will want to read this entertaining biography.
Good Points
Much like the magic of Disney itself, this book is for children and adults alike. Anyone who has ever been fascinated by a character, movie, or ride at one of the Disney parks will want to read this entertaining biography.
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