The illustrations are simple but cute, and I really loved that a father is playing with his daughter throughout. The If/Then statements about the child are cute and help introduce if/then concepts. The statements about the coding took a bit of thought for us (non-coding) parents to understand, so I think they will go well over most babies/toddlers heads. However, with parents who are into coding or routinely code, I think this would be a more fun experience to teach simplified concepts to their children - even if they don't grasp them right away.
The flaps are quite a bit of fun regardless, and there is a lot of appeal in the cute illustrations. This board book would be a perfect parent gift to a coder!