I doubt that anyone in the target demographic will understand that this is a "reimagining of Great Expectations". If it weren't for Aunt Haverford, I wouldn't have seen it at all. This does add another layer of meaning for more advanced readers who want to look for the parallels.
Blending sports with culture is a great way to appeal to a lot of different readers. Fans of Lisa Yee's Millicent Min, Girl Genius, Paula Chase's So Done and Hena Khan's Zayd Saleem: Chasing the Dream series will enjoy this mix of basketball, middle school angst, and family culture.