Reed,a senior in high school,has never been on a date or even kissed a girl for that matter. Now he's good looking.He did not intend to change his looks and become popular. He simply got taller and got a haircut. But hey, it worked out. With the help of his best friends, fraternal twins Lonnie and Ronnie, he manages to become popular.They create The Girlfriend Project which is basically their advice and lists of dating do's and don'ts.Somehow, it turns into a website - thegirlfriendproject.com - where teens from school leave feedback.
Because of that, Reed starts acting more confident, girls from school and work notice him. But Reed is not satisfied with the shallow girls he's been dating. Instead he starts to like his bes friend Ronnie (she's a girl)