Press Release: Multicultural Children’s Book Day (January 27th, 2017)

Press Release: Multicultural Children’s Book Day (January 27th, 2017)

Multicultural Children’s Book Day:

Celebrating Diversity in Children's Literature

January 27, 2017

Our mission is to not only raise awareness for the kid’s books that celebrate diversity, but to get more of these of books into classrooms and libraries.

 

 
 

Presented by Co-Founders

 

Valarie Budayr of Jump Into a Book

 
 

Mia Wenjen of Pragmatic Mom

 
 
 
 
 
 
 
 

Hello!

 

    Reading/play advocates and Co-Founders Valarie Budayr {Jump into a Book} and Mia Wenjen {Pragmatic Mom} are proud to announce the 4th annual Multicultural Children’s Book Day event will occur on Tuesday January 27th, 2017,.

 

   During MCCBD 2015, this multi-national event achieved 18.2 million social impressions and that number skyrocketed to a whopping 96 million social impressions during our 2016 event. This valuable children’s literacy initiative continues to grow and make an impact thanks to the 70+ authors, 21 Sponsors, 12 CoHosts, over 200 participating review bloggers and the parents, teachers and librarians who continue to support this cause.

 

 
 

Why It All Began

    

    Despite census data that shows 37% of the US population consists of people of color, only 10% of children’s books published have diversity content. Through Multicultural Children’s Book Day, Mia and Valarie’s mission is to not only raise awareness for children's books that celebrate diversity, but to get more of these books into classrooms and libraries.

 

 

About Us

 

    Every year MCCBD’s main focuses is on multicultural children’s books and what is needed to get these books on shelves and into the hands of deserving families through book donations and fundraising. The MCCBD project also offers a Multicultural Children's Book Day Classroom Reading Initiative where teachers can receive a FREE diversity book for their classroom library!

    Using their deep reach and years of expertise, Valarie and Mia are providing an “in” with their readership and will be promoting sponsors via name mention, products or service in a new and fresh way.

**For MCCBD 2017 we will also be implementing advanced tracking and social media analytics for more defined information and feedback for our sponsors. In 2016, the January 27th event had a proven 96 million social impression shares over the course of three days and we predict our reach will become even larger this year. 

**For our 2017 event we will be implementing new ways to reach out to schools, libraries and organizations in need to supply them with multicultural books for young readers.

(If you know of a school, library or organization that could use MCCBD’s help, please email the Project Manager at This email address is being protected from spambots. You need JavaScript enabled to view it.)

**MCCBD is a 501-3c non-profit. 

**This event has achieved nationwide attention over many different news venues. Multicultural Children’s Book Day has, and will continue to, encourage a dialogue between publishers, parents, teachers, authors and book-sellers on the importance of getting diverse children’s books into the hands of young readers. 

 

How You Can Help

 

    We are again reaching out to you -- publishers, authors, bloggers and the news media -- for help in supporting our mission of showcasing kid’s books that celebrate diversity in 2017. As a publisher, author, or blogger you know how important it is to get books into the hands of families and young readers. We hope that you will support our event in these ways:  

    Our Medallion Level Sponsorships (Platinum, Gold, Silver and Bronze) and our Author Sponsorships for MCCBD 2017 will re-open on September 25th, 2016. View 2016's Sponsors and Authors Sponsors. We look forward to working with you!

 

 

SPONSORSHIP LEVELS for 2017

  • Platinum (Limit 3) $1,500

  • Gold (limit 6) $750

  • Silver $425

  • Bronze $225

  • Author’s Sponsorship (no limit) $100

  • Friends of MCCBD (charitable donations-no limit) $25.00

  • Donate Books

**Direct all questions and inquires to This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Added Sponsor Benefits Include:

  • Increased traffic to your website: To promote this fun event and project, Jump Into a Book, PragmaticMom and multiple Co-Hosts will be giving this full media and publicity attention. We will use all social media platforms to promoteeach contributor’swebsite and product.  It’s our way of saying thank you for joining us. 

  • New readers, subscribers and exposure for your books and authors.

  • Being a part of a National Event that celebrates reading and literacy.

  • Being part of a huge non-profit and initiative to help children be global citizens.

Stats from MCCBD 2016:

    Our second Multicultural Children’s Book Day: #ReadYourWorld {January 27, 2016} was a HUGE success! Over 200+ bloggers , 24 Medallion Level Sponsors, over 70 Author Sponsors, a boatload of generous book donators and many, many authors, teachers, parents, readers and librarians showed up to read, visit and enjoy the multicultural book titles, discussions and book-related activities!

  • The joint MCCBD Linky netted over 200 titles, reviews and suggestions for books that celebrate the diversity in children’s literature.

  • The event garnered attention from many media sources.

  • MCCBD’s Twitter Party and Book Giveaway was not only fun, it was a huge success and trended on Twitter.

  • A press release was sent out weeks before the event via 24/7 Press Release services and as a result we had 140,872 impressions and 13,542 Reads.  

Sponsorship Levels and Details: (GO HERE to Choose Your Level and Facilitate Payment)

Platinum (Limit 3) $1,500

  • Side bar ad in the top spot, above the fold, on the Multicultural Children’s Book Day site. Also a side bar ad on JIAB and Pragmatic Mom’s website. 

  • Name mention on all Press Releases and interviews that will be sent to the major newswire services.

  • Logo imprint on marketing materials (book marks, postcards, etc.)

  • Name mention in invites to bloggers and Publishers.

  • Ability to Pin to the Multicultural Kids Board on Pinterest (combined reach of 124,000 followers).

  • Names and links included in MCCBD-related blog posts on the MCCBD site, Jump Into a Book and Pragmatic Mom. 

  • Four Facebook Page promotions (status updates) (4x 4200 for a total of 16,800 impressions).

  • Three custom Tweets with your links (3x 51,000 for a total of 153,000 impressions).

  • Two updates on Google+ 

  • Sponsor must donate at least 5-10 books for review bloggers and 5 for donation.

Gold Level Sponsors (limit 6) $750

  • Mention on all Press Releases and interviews.

  • Ad on side bar of the Multicultural Children’s Book Day site (below Platinum Sponsors) and side bar ads above the fold on Jump Into a Book (JIAB) and Pragmatic Mom.

  • Ability to Pin to the Multicultural Kids Board on Pinterest

  • Names and links included MCCBD-related blog posts on MCCBD site, JIAB and Pragmatic Mom.

  • Three Facebook Page promotions (status updates)

  • Five custom Tweets with your links

  • One status update on Google+ 

  • Sponsor must donate at least 5-10 books for review bloggers and 5 for donation

Silver Level Sponsorship$425

  • Ad on side bar of the Multicultural Children’s Book Day website (under Platinum and Gold), a sidebar ad below the fold on Jump Into A Book (JIAB) and Pragmatic Mom.

  • Ability to Pin to the Multicultural Kids Board on Pinterest.

  • Names and links included MCCBD-related blog posts on MCCBD site, JIAB and Pragmatic Mom

  • Two Facebook Page promotions (status updates)

  • Three custom Tweets with your links

  • One status update on Google+

  • Sponsor must donate at least 5-10 books for review bloggers and 5 for donation

Bronze Level Sponsorship $225

  • Ad on side bar of the Multicultural Children’s Book Day site below the fold.

  • Ability to Pin to the Multicultural Kids Board on Pinterest

  • Names and links included MCCBD-related blog posts on MCCBD site, JIAB and Pragmatic Mom

  • One Facebook Page promotions (status updates)

  • Three custom Tweets with your links

  • Sponsor must donate at least 5-10 books for review bloggers and 5 for donation

Author/Illustrator Sponsorship (no limit)$100

     Recognizing all of the wonderful authors and illustrators that bring multicultural children’s books to life is very important to us. As a way of acknowledging their work and shining the spotlight on specific authors, the MCCBD Team has created a very special sponsorship option. 

  • A 300x 300 image of your book cover, book description and links to your site from our special Authors/Illustrators BlogRoll Page.

  • 3 Tweets and 2 Facebook updates directing readers to the blog post on the MCCBD blog that is highlighting your book(s) and information.

  • Sponsor must donate at least 2 books for review bloggers and 2 for donation.

Review Copy Donators

     We are very open and excited to welcome any author/publisher/illustrators that would like to donate books for our bloggers to review. By providing your multicultural children’s book titles for our book reviewers to review, you will be gaining exposure to new readers, families, teachers and librarians. 

      All books must fit the “multicultural children’s book” criteria (definition at end of this packet) and must also be approved by our review book panel. Book donators must supply the MCCBD Team with one copy for our review panel to screen before being added to our list of review book donators. All donators of review copies will get recognized on the MCCBD site and within the final Sponsorship report.  

***Those wishing to donate books for review can go HERE for donation instructions

**The MCCBD Team retains the right to refuse any book they feel does not meet the event standards or vision.

 

Multicultural Children’s Book Day: What is a Multicultural Book?

     During MCCBD, we would like to focus on bringing attention to all of the amazing children’s books available that celebrate diversity. In order to stay true to the mission of this event, co-creators Valarie Budayr and Mia Wenjen have created a definition for “multicultural books” as it applies to this event:

Multicultural Children’s Books Are:

  • Books that contain characters of color as well as characters that represent a minority point of view. Children need to “find themselves” within the pages of the books they read.

  • Books that share ideas, stories and information about cultures, race, religion, language and traditions. 

  • Books that embrace our world and offer children new ways to connect to a diverse and richer world.

What Are We Doing to Get The Word Out?

  • Via Social Media Reach of Co-Creators: Twitter, Facebook, Instagram, Google+, Pinterest and blogs.

  • Via additional Social Media Reach of our CoHosts, authors, publishers and participating children's book bloggers (to be updated as bloggers commit).

  • Traditional PR outreach: National, print and digital publications.

  • Promotion of this event will begin months in advance as we announce sponsors, promotions, review bloggers and other event details, and lead up to the event on January 27th.

  • Via the new Multicultural Children’s Book Day website that will have its own robust editorial calendar.

Summary:

     To promote this event, Valarie and Mia are tapping into their combined community of over 60,000 readers, 143,000+ Pinterest followers, Over 80,000+ Twitter followers, over 7,000+ Instagram followers, 13,000+ Google+ followers and 8,000+ Facebook Likers.

     Our website www.MulticulturalChildrensBookDay.com will continue to be a central location for conversations about multicultural children’s books, author visits, contests, giveaways and anything that keeps this initiative active all year long. Sponsors will be able to leave their links and sidebar ads in place from the date of purchase until planning for the next month begins (typically August of coming year) to get maximum exposure and visibility.

     As a publisher, author, news service or blogger, you know how important it is to get books into the hands of families and young readers. We hope you can join us for Multicultural Children’s Book Day and help us in our mission to raise awareness for the kid’s books that celebrate diversity, but to get more of these types of books into classrooms and libraries.

    Curious about the difference between #ReadYourWorld –vs-#WeNeedDiverseBooks?

Read co-founder Mia’s excellent overview of that very subject.

 

 

    Contact Project Manager Becky for questions, inquiries or to secure your spot in this wonderful online event that celebrates diversity in children’s literature! This email address is being protected from spambots. You need JavaScript enabled to view it.

 
 
 
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