Press Release: Klutz Books Teams Up With Subway!!!
FOR IMMEDIATE RELEASE
KLUTZ® TEAMS UP WITH WORLD’S LARGEST RESTAURANT CHAIN SUBWAY®
FOR ACTIVITY-BASED KIDS’ MEAL PROMOTION THIS FALL
NEW YORK, NY—September 6, 2016—KLUTZ® announced today a promotion in which more than 30,000
SUBWAY® restaurants across the United States, Canada, Aruba, and the Bahamas will be offering four
exclusive KLUTZ activity-packs that will be included in KLUTZ-branded SUBWAY Fresh Fit for Kids’ Meal®
bags. The promotion will run on the following schedule:
• September 6, 2016 – October 9, 2016 in the United States, DC, and US territories
• October 17, 2016 – January 1, 2017 in Canada
• September 1, 2016 – November 13, 2016 in Aruba
• September 6, 2016 – October 9, 2016 in the Bahamas
Each SUBWAY Fresh Fit for Kids’ Meal® will each feature adapted content from one of the following KLUTZ
titles: Dress Up Your Own Paper Pups, My Fashion Portfolio, The Klutz Book of Paper Airplanes, and The
Encyclopedia of Immaturity.
In addition to the more than 4 million SUBWAY Fresh Fit for Kids’ Meal® activity kits distributed, SUBWAY®
restaurants will also feature corresponding KLUTZ printable activities on Subway.com, SubwayKids.com and
via their Subway Kids™ app.
“We’re excited by this promotion and the unique Klutz activity kits we’ve created with the SUBWAY brand.
From making your own table top football field to dressing up your very own paper pups, there’s something fun
for every kid to enjoy,” says KLUTZ General Manager and SVP Stacy Lellos.
Founded in 1977, Klutz has been engaging kids for decades with more than 110 million activity products in
print, including such popular and award-winning kits as Cat’s Cradle®, Face Painting, Juggling for the
Complete Klutz, and The Klutz Book of Paper Airplanes. Klutz’s unique combination of crystal-clear
instructions, custom tools and materials, and hearty helpings of humor has kick-started creativity
everywhere. Klutz is an imprint of Scholastic, the world’s largest publisher and distributor of children’s books.
For more information, please visit www.klutz.com and http://mediaroom.scholastic.com/klutz.
Follow Klutz on Twitter @KlutzBooks, on Facebook, on Instagram , on YouTube, and on Pinterest.
About SUBWAY® restaurants