First in Line--Press Release

First in Line--Press Release

 

RANDOM HOUSE CHILDREN’S BOOKS LAUNCHES NEW

YOUNG ADULT PROGRAM “FIRST IN LINE”

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First In Line offers YA readers exclusive advance access to authors and behind-the-book content.

New York, NYRandom House Children’s Books is launching First In Line (FirstInLineReaders.com), a new program that features young adult books and exclusive content from debut and bestselling authors. First In Line is both an innovative online experience for YA readers and a physical merchandising program for booksellers and librarians.

 

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First In Line will feature a curated selection of monthly book picks, with the inaugural list showcasing the following yet-to-be-published Random House Children’s Books titles:

  •   New York Times bestselling author David Levithan’s ANOTHER DAY (Alfred A. Knopf Books for Young Readers | On sale August 25, 2015)

  •   Debut author Nicola Yoon’s EVERYTHING, EVERYTHING (Delacorte Press | On sale September 1, 2015)

  •   Bestselling and critically acclaimed authors Amie Kaufman and Jay Kristoff’s ILLUMINAE (Alfred A. Knopf Books for Young

    Readers | On sale October 20, 2015)

  •   Internationally bestselling author Lauren Kate’s UNFORGIVEN (Delacorte Press | On sale November 10, 2015)

  •   New York Times bestselling author James Dashner’s THE GAME OF LIVES (Delacorte Press | On sale November 17, 2015)

  •   Debut author Gavriel Savit’s ANNA AND THE SWALLOW MAN (Alfred A. Knopf Books for Young Readers | On sale

    January 26, 2016)

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Readers can sign up for the program at FirstInLineReaders.com. Members receive a monthly newsletter and access to locked sections of the site. This will include special behind-the-book material and author content, such as never-before-seen deleted scenes, extended excerpts, author videos and Q&As, sharable social images, and advance reader’s copy giveaways. Members also receive VIP invitations to First In Line events across the country and online.

Teens love to be the first to get their hands on the next big thing. We credit the success of many of our YA bestsellers, like E. Lockhart’s We Were Liars, Jennifer Niven’s All the Bright Places, and James Dashner’s blockbuster Maze Runner series, to the early readers who eagerly embraced these books and passed them on to their friends,” said Kim Lauber, Director of Marketing, Random House Children’s Books. “First In Line is our thanks to them and rewards these literary trendsetters with even more advance access to our authors and forthcoming books that we know they will love.”

 

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First In Line is dedicated to supporting booksellers and librarians in their efforts to bring great YA to their customers and patrons. Sign-up is available to retailers and librarians in the “About” section of the site. Member locations will receive a free First In Line Merchandising Kit seasonally, which includes materials to create displays and giveaways, including chapter samplers for each featured book that contain unique sweepstakes only accessible through the physical entry form. Additional perks are also offered to locations with active teen book groups.

 

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Random House Children’s Books is the world’s largest English-language children’s trade book publisher. Creating books for toddlers through young adult readers, in all formats, the imprints of Random House Children’s Books bring together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. The company’s website, Kids@Random (randomhousekids.com), offers an array of activities, games, and educational resources for children, teens, parents, and educators. Random House Children’s Books is a division of Penguin Random House LLC. 

 

 

 

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