Behind the Scenes of Indie Publishing

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Behind the Scenes of Indie Publishing

Contributed by Michelle Lynn, Staff Reviewer and Indie Author

A painter has their paint brush. A sculptor has their clay. What does this have to do with indie publishing? Just like that painter and that sculptor, a writer is an artist. Artists create. They create beauty, tragedy, the illusion of reality. They show us how things are and how things should be.

As creators, we must use what is available to us – tools of the trade. A lot of this can be said for both indie published authors and traditionally published ones. No matter the size of the publishing house you have behind you, there are certain things you must do for yourself. Writing, for example.

Still, there are some tools that will be used more by indies who must make their own advertising graphics, choose their own Amazon key words, and handle their own marketing. I’ve listed seven of my favorite “brushes” for our form of artistry.

  1. Scrivener Every author no matter their publishing path can benefit from this tool and that’s why it’s at the top of my list. It isn’t free, but it is very affordable. Scrivener is a writing program. It’s used in the same way many people use Word, but there are benefits. It’s a bit more stripped down than Word, simple and easy to use. The best part about it is the way it organizes your book. These novels we write can reach into the hundreds of word pages. Have you ever forgotten something you wrote and had to scroll through the entire document to find it? In Scrivener, documents are divided into chapters that you can name and move around at will. They also provide character building templates so you never again have to wonder what color eyes you gave a character in some previous chapter.
  2. Canva Photoshop is expensive and kind of confusing if you ask me. Canva is an online tool that allows you to import images (or buy stock photos from them) and manipulate them, changing colors and adding text, to create ads or promotional images. It’s easy to use even for an image illiterate like myself. I’d be lost without canva.
  3. KDP Rocket Are you wanting to write a book that has a jump start in popularity? This is called writing to market and many indie authors are doing it. KDP Rocket is a program that helps identify trends and fads in the marketplace to allow you to jump on board. That’s only one of its many features. It can also help determine which keywords would give your book the largest boost. And have you ever wondered about the kind of money certain books are bringing in? Now you can see exactly how each book in the Amazon marketplace is doing to help you decide which genre you’d like to jump into. It can be fun. The program isn’t free, but it can be worth it for indie published/ self-published authors.
  4. Social media management programs – there are many of these including Buffer and Hootsuite. As authors, we’re expected to maintain a presence on so many different platforms that if we aren’t careful, all of our valuable writing time will be sucked away. These programs streamline social media. They allow you to post the same thing across different platforms with a few clicks. You can plan ahead, down to the minute, your posts to Facebook and Twitter. I can schedule an entire month’s worth of posts in about an hour. The small fee is incredibly worth it.
  5. The Emotion Thesaurus Really, I could put the entire series and the connected website here. The Emotion Thesaurus is a book that has a page dedicated to any emotion you can imagine and describes things like body language of feelings associated with it. The series also contains books for character traits and settings. The website connected to the books is called Writers Helping Writers and has more resources in one place than you can even imagine.
  6. Calibre A completely free ebook management program that I always find some use for. As an indie, you will most likely be sending out your own review copies. Calibre allows you to convert them to any format that is requested from you so they can be read on any device. This has been helpful to me because I also help other authors by reading their work. Many of them send it in Doc format which doesn’t read so well on my Kindle. Instead of having to read on my computer, I can easily convert it to the format I need.
  7. Bookfunnel (or Instafreebie) Do you send out review copies to your advance team? Do you give away ebooks in large giveaways? Whenever you need to send a book, wouldn’t it be easier to just send a link and then have the reader download the book on any device they prefer? That’s what these sites allow. They also let you collect emails of the people who download your book which is invaluable if you’re focused on building a large Newsletter (which you  should be).

There are so many great resources for writers out there and with the rapidly growing indie publishing industry, more are popping up all the time. None of these replace the best resource available, though. Other authors will forever be the best source of marketing advice and support as well as critiques and cross-author promotions.

The tools are out there to make a go of it in this industry. The biggest thing I’ve learned is to never be afraid to try the new ones that come along. Experiment, see what works for you. Don’t be afraid of technology and never ever think social media is a waste of time. In the crowded market, we need to be everywhere. We must make it as easy as possible for readers to see us and get ahold of our books. As indies, we don’t have the huge teams behind us, but in today’s world, some successful authors are finding they don’t need them.

~ Michelle Lynn, Staff Reviewer and Indie Author

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